Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]
From the monthly archives:
June 2009
OK, before we even get started I’ll declare my self-interest in this one. I write content for clients and, as such, am keen to ensure that I’m fairly rewarded for my work.
But I also commission content for both client projects and my own. And while I’ll always push for a good deal, I also want [...]
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There’s no question that the business model of news has to change. The demise of print journalism – largely dependent on plummeting advertising revenues – has been well documented and each week brings news of more layoffs and closures.
Against this backdrop it’s always interesting to hear of new business models being trialled – the subscription [...]
