Comments on: Are Content Marketers Making A Mistake With Opt-in Content? http://www.reallypractical.com/2009/06/15/content-marketers-making-mistake-with-optin-content/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Linda Stacy http://www.reallypractical.com/2009/06/15/content-marketers-making-mistake-with-optin-content/comment-page-1/#comment-11633 Linda Stacy Wed, 01 Jul 2009 14:43:38 +0000 http://www.reallypractical.com/?p=565#comment-11633 It's a difficult balancing act for me. On the one hand I always here "the money's in the list" so I feel some pressure to build an opt-in list at every turn. On the other, I get your point about barriers. I guess my best course of action is to test and see which produces better results in my target market. And then there's always the issue of how useful the opt-in ends up being. Between bounced messages, opt-outs, and just plain ignored messages, how many people even read my email anyway? It’s a difficult balancing act for me. On the one hand I always here “the money’s in the list” so I feel some pressure to build an opt-in list at every turn. On the other, I get your point about barriers. I guess my best course of action is to test and see which produces better results in my target market.

And then there’s always the issue of how useful the opt-in ends up being. Between bounced messages, opt-outs, and just plain ignored messages, how many people even read my email anyway?

]]> By: Digital Media Buzz - Are Content Marketers Making A Mistake With Opt-in Content? | Digital Media Buzz http://www.reallypractical.com/2009/06/15/content-marketers-making-mistake-with-optin-content/comment-page-1/#comment-11590 Digital Media Buzz - Are Content Marketers Making A Mistake With Opt-in Content? | Digital Media Buzz Sun, 21 Jun 2009 15:04:23 +0000 http://www.reallypractical.com/?p=565#comment-11590 [...] As you can tell from the quote above (as reported on Techcrunch) Chris Anderson, Wired Editor-in-Chief and author of The Long Tail, likes the word ‘free’. His latest book is entitled Free: The Future of a Radical Price and his speech at Wired’s Disruptive By Design conference touched on what free means for the media industry……..[read entire story] [...] [...] As you can tell from the quote above (as reported on Techcrunch) Chris Anderson, Wired Editor-in-Chief and author of The Long Tail, likes the word ‘free’. His latest book is entitled Free: The Future of a Radical Price and his speech at Wired’s Disruptive By Design conference touched on what free means for the media industry……..[read entire story] [...]

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