From the monthly archives:

July 2009

What Does Building 43 Do for Rackspace?

by Mark Nagurski on July 27, 2009

in Content Marketing, Examples and Case Studies, social media

A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider.
The new community, Building 43, is described as a site to:
” … bring together thought leaders in a variety [...]

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How Much Does Budget Matter in Digital Media Publishing?

by Mark Nagurski on July 21, 2009

in Content Marketing

This is more of a question than an answer but I thought I’d throw it out there anyway.
We all know that traditional media companies are struggling to make online content pay. They can attract audiences but generating enough advertising revenue to cover the cost of the endeavour has proven difficult (and in some cases impossible).
The [...]

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Content: The Meat in Your Social Media Sandwich

by Mark Nagurski on July 20, 2009

in Content Marketing, social media

Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business.
Can you really get business from them?
How do you [...]

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Is Monocle the Future of Publishing – and Content Marketing?

by Mark Nagurski on July 6, 2009

in Content Marketing

As many of you will know by now, I’m an unrepentant magazine junkie. Monocle is one of my personal favourites due to the quality of its journalism, design-ethic and truly global breadth.
But as someone at the crossroads between media and business (and business as media for that matter), Monocle’s real appeal is in its business [...]

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