http://www.reallypractical.com/2009/07/06/is-monocle-the-future-of-publishing-and-content-marketing/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.reallypractical.com/2009/07/06/is-monocle-the-future-of-publishing-and-content-marketing/comment-page-1/#comment-11743 So, should we all give up and go home? « Rory Brown Wed, 15 Jul 2009 17:14:28 +0000 http://www.reallypractical.com/?p=592#comment-11743 [...] opening shops with branded merchandise. There was a recent write up from a fan of the magazine here. From my previous corporate life I would also point to Risk magazine as an example of a business [...] [...] opening shops with branded merchandise. There was a recent write up from a fan of the magazine here. From my previous corporate life I would also point to Risk magazine as an example of a business [...]

]]> http://www.reallypractical.com/2009/07/06/is-monocle-the-future-of-publishing-and-content-marketing/comment-page-1/#comment-11733 Monocle magazine:a case study for publishers « Business Media Tue, 14 Jul 2009 21:17:18 +0000 http://www.reallypractical.com/?p=592#comment-11733 [...] Read it here. [...] [...] Read it here. [...]

]]> http://www.reallypractical.com/2009/07/06/is-monocle-the-future-of-publishing-and-content-marketing/comment-page-1/#comment-11679 Jo Tue, 07 Jul 2009 03:23:07 +0000 http://www.reallypractical.com/?p=592#comment-11679 I most definitely think so! I have been an avid fan of the magazine since it first came out (it has cured my Vogue addiction- because a) monocle is respectably quite expensive b) after reading its content reading vogue feels a little rather insincere), when I was still living in Sydney, where nobody to my knowledge really knew about it. And then I moved to London, right near Marylebone High Street, which is where Monocle pretty much practices what it preaches. Their store and their products, though expensive, are a mark of great quality- and so what if some of their articles are written to sell something? It does not matter because its not presented to feel that way. They have value added beyond any other magazine I have come across. Their podcasts are always top notch (their summer series is very impressive at the moment) and they are the only only magazine I carefully read cover to cover. The 'voice' you refer to may be that of Tyler Brule's- I feel that his idiosyncratic style has left his fingerprints all over the magazine- which is not necessarily a bad thing. Magazines need visionary figures to establish a distinct voice that readers can immediately relate to. It is in my 'must read' list also- as they are so on pulse with micro trends I don't see how they can slip off the radar in the future- but only grow not only in readers but in collaborations and advertisers. For those who feel that paper publishing is dead flip no further than monocle to prove that quality journalism and (real!) paper can truly prevail! I most definitely think so! I have been an avid fan of the magazine since it first came out (it has cured my Vogue addiction- because a) monocle is respectably quite expensive b) after reading its content reading vogue feels a little rather insincere), when I was still living in Sydney, where nobody to my knowledge really knew about it. And then I moved to London, right near Marylebone High Street, which is where Monocle pretty much practices what it preaches. Their store and their products, though expensive, are a mark of great quality- and so what if some of their articles are written to sell something? It does not matter because its not presented to feel that way.
They have value added beyond any other magazine I have come across. Their podcasts are always top notch (their summer series is very impressive at the moment) and they are the only only magazine I carefully read cover to cover.
The ‘voice’ you refer to may be that of Tyler Brule’s- I feel that his idiosyncratic style has left his fingerprints all over the magazine- which is not necessarily a bad thing. Magazines need visionary figures to establish a distinct voice that readers can immediately relate to.
It is in my ‘must read’ list also- as they are so on pulse with micro trends I don’t see how they can slip off the radar in the future- but only grow not only in readers but in collaborations and advertisers.
For those who feel that paper publishing is dead flip no further than monocle to prove that quality journalism and (real!) paper can truly prevail!

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