Comments on: How Much Does Budget Matter in Digital Media Publishing? http://www.reallypractical.com/2009/07/21/how-much-does-budget-matter-in-digital-media-publishing/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Luis Maimoni http://www.reallypractical.com/2009/07/21/how-much-does-budget-matter-in-digital-media-publishing/comment-page-1/#comment-11835 Luis Maimoni Wed, 05 Aug 2009 20:44:55 +0000 http://www.reallypractical.com/?p=619#comment-11835 I think you're exactly right: business can leverage content generation in ways that traditional media companies cannot. <i>They sell something other than media.</i> While there is a lot to be said for businesses paying people to create content for them, there is a downside: more and more of what content consumers will get will be some sort of advertorial. There's gotta be a happy medium some place! I think you’re exactly right: business can leverage content generation in ways that traditional media companies cannot. They sell something other than media.

While there is a lot to be said for businesses paying people to create content for them, there is a downside: more and more of what content consumers will get will be some sort of advertorial.

There’s gotta be a happy medium some place!

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