Comments on: What Does Building 43 Do for Rackspace? http://www.reallypractical.com/2009/07/27/what-does-building-43-do-for-rackspace/ Web Content Writing, Blog Writing, Digital Custom Publishing Wed, 05 Aug 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark Nagurski http://www.reallypractical.com/2009/07/27/what-does-building-43-do-for-rackspace/comment-page-1/#comment-11820 Mark Nagurski Mon, 03 Aug 2009 14:18:25 +0000 http://www.reallypractical.com/?p=610#comment-11820 B.S. - the idea of partnering with someone to create this kind of content and community is the point of the post, whatever your thoughts about Scoble, he's a big name that's undoubtedly bringing attention to the building43 project With all due respect to Rackspace, if they'd created the site without a name attached it would be much harder to get it noticed. With that in mind it's probably better to look at the quote you mentioned in context ... "A Well-Known Frontman – Scoble lends immediate credibility to the site and ensures media and community interest." You can argue the credibility point (which may be valid) but I'd say that 'well-known' and 'ensures media and community interest' are both relevant points when creating content and a community around that content. Happy to debate it further if you like ... although a real name would be preferrable next time. B.S. – the idea of partnering with someone to create this kind of content and community is the point of the post, whatever your thoughts about Scoble, he’s a big name that’s undoubtedly bringing attention to the building43 project

With all due respect to Rackspace, if they’d created the site without a name attached it would be much harder to get it noticed. With that in mind it’s probably better to look at the quote you mentioned in context …

“A Well-Known Frontman – Scoble lends immediate credibility to the site and ensures media and community interest.”

You can argue the credibility point (which may be valid) but I’d say that ‘well-known’ and ‘ensures media and community interest’ are both relevant points when creating content and a community around that content.

Happy to debate it further if you like … although a real name would be preferrable next time.

]]> By: bs http://www.reallypractical.com/2009/07/27/what-does-building-43-do-for-rackspace/comment-page-1/#comment-11794 bs Mon, 27 Jul 2009 16:41:35 +0000 http://www.reallypractical.com/?p=610#comment-11794 I call BS. "Scoble lends immediate credibility..." to social media marketing consultants, not to anyone actually responsible for building a cloud-based service. "Scoble is expert in creating content and communities around that content..." Scoble last successful content community was at Microsoft. Note, Rackspace ignores almost all of Scoble's expert advise on their corporate website. I call BS.

“Scoble lends immediate credibility…” to social media marketing consultants, not to anyone actually responsible for building a cloud-based service.

“Scoble is expert in creating content and communities around that content…” Scoble last successful content community was at Microsoft. Note, Rackspace ignores almost all of Scoble’s expert advise on their corporate website.

]]> By: Rob La Gesse http://www.reallypractical.com/2009/07/27/what-does-building-43-do-for-rackspace/comment-page-1/#comment-11793 Rob La Gesse Mon, 27 Jul 2009 16:37:13 +0000 http://www.reallypractical.com/?p=610#comment-11793 Mark, thanks for the well thought out article. I appreciate you taking the time to create it. A quick note, the actual site is called "building43" no cap, no space :) If you want to chat more about building43, or Rackspace, or anything - feel free to give me a call. Rob La Gesse Director of Customer Development, Rackspace Manager, building43 210-845-4440 Mark, thanks for the well thought out article. I appreciate you taking the time to create it. A quick note, the actual site is called “building43″ no cap, no space :)

If you want to chat more about building43, or Rackspace, or anything – feel free to give me a call.

Rob La Gesse
Director of Customer Development, Rackspace
Manager, building43
210-845-4440

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