Why small business marketing is different

mark nagurski speaking to workshop

If you are a small business owner, freelancer, entrepreneur or startup then chances are you know marketing is important to your success. No doubt you’d like to see more customers, more clients, more sales and of course, bigger profits.

But being a small business means you have different needs

You have a smaller budget and fewer resources - so you need low cost strategies
You’ve already got enough on your plate - so these strategies need to fit into your schedule
There’s no marketing department full of experts to do it for you - so you need to straight-forward ideas that are easy to implement
You need to see results - you can’t afford for it not to work

Unfortunately a lot of the information you can find online is either designed for marketers in big businesses, ignores ‘bricks and mortar’ businesses altogether or is hype-filled, get rich quick, ‘buy my next e-book and I’ll make you a millionaire’ rubbish.

Marketing doesn’t have to be rocket science

The good news is that marketing for small businesses doesn’t have to be like that at all. In fact, for most small businesses it comes down to just three things (the 3Ms if you prefer) :

Getting to know who your ideal market are and what they need
Creating a message that sets you apart from the competition
Finding cost-effective methods to get that message to those customers

If you do those three things consistently then you’ll start to see results. And perhaps more importantly you can build on it over time without ever ‘risking the farm’ with expensive ideas that might not work.

Practical marketing ideas for real, small businesses

Really Practical Marketing delivers marketing strategies, tips, tools and resources to REAL, SMALL businesses.

REAL - You’ve actually got (or are planning) a business - with real customers. Chances are you could be: a plumber, or a retailer, a restauranteur or an accountant. You could be a freelance designer working from home or a farmer selling veg on a market stall.

No matter what it is you do, you’re real enough to know that you don’t want a get rich quick solution and that real success takes time and effort.

SMALL - You’re not Nike, or Microsoft or McDonald’s. You’re not likely to be debuting your TV ad campaign anytime soon - you might not even be able to afford an ad in the local paper. But that doesn’t mean that you can’t market yourself or your business effectively. We can show you how to make size work to you advantage and utilise all the free marketing ideas and low cost marketing strategies you can handle.

Sound like what you need?

If that all sounds like the kind of help you could use then make sure you keep up-to-date by subscribing to the Really Practical Marketing blog. We’ll also make sure to let you know about new services and resources whenever they’re added.