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Mark Nagurski

OK, before we even get started I’ll declare my self-interest in this one. I write content for clients and, as such, am keen to ensure that I’m fairly rewarded for my work.
But I also commission content for both client projects and my own. And while I’ll always push for a good deal, I also want [...]

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“Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.”
As you can tell from the quote above (as reported on Techcrunch) Chris Anderson, Wired [...]

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There’s no question that the business model of news has to change. The demise of print journalism – largely dependent on plummeting advertising revenues – has been well documented and each week brings news of more layoffs and closures.
Against this backdrop it’s always interesting to hear of new business models being trialled – the subscription [...]

Way back in 1997, Don Tapscott wrote about the Net Generation in Growing Up Digital. The premise was simple enough; that we were witnessing the first generation of digital natives – kids growing up never having known a non-digital world – and that it would have a profound effect on both them and society in [...]