From the category archives:

Blogging

TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong

by Mark Nagurski on July 2, 2009

in Blogging, Content Marketing, Microblogging / Twitter, social media

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.
British actress Mollie Sugden, most famous for her role in ’70s comedy Are You Being Served, sadly died yesterday.
In typical Twitter fashion (mostly) British fans [...]

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How to be a Content Marketing Heavyweight

by Mark Nagurski on June 29, 2009

in Blogging, Content Marketing

Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]

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The Cost of Content: “Not Free but Effective”

by Mark Nagurski on January 26, 2009

in Blogging, Content Marketing

Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post I noted that we hadn’t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we’ve been able to use existing [...]

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Iddictive.com – What we’ve learned so far

by Mark Nagurski on January 21, 2009

in Blogging, RPMC, What to write about

It’s been around a week since we ‘announced’ the launch of Iddictive.com – our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven’t spent a dime on it yet).
With that [...]

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