From the category archives:

Blogging

TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong

by Mark Nagurski on July 2, 2009

in Blogging, Content Marketing, Microblogging / Twitter, social media

British actress Mollie Sugden, most famous for her role in ’70s comedy Are You Being Served, sadly died yesterday.
In typical Twitter fashion (mostly) British fans set up a hashtag – #mrsslocombespussy in reference to the show’s running double entrendre – as a tribute, and it quickly became one of the most popular topics on the [...]

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How to be a Content Marketing Heavyweight

by Mark Nagurski on June 29, 2009

in Blogging, Content Marketing

Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]

The Cost of Content: “Not Free but Effective”

by Mark Nagurski on January 26, 2009

in Blogging, Content Marketing

Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post I noted that we hadn’t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we’ve been able to use existing [...]

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Iddictive.com – What we’ve learned so far

by Mark Nagurski on January 21, 2009

in Blogging, RPMC, What to write about

It’s been around a week since we ‘announced’ the launch of Iddictive.com – our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven’t spent a dime on it yet).
With that [...]

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