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	<title>Really Practical &#187; Blogging</title>
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	<link>http://www.reallypractical.com</link>
	<description>Web Content Writing, Blog Writing, Digital Custom Publishing</description>
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		<title>TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong</title>
		<link>http://www.reallypractical.com/2009/07/02/techcrunch-and-mashable-get-articles-on-twitter-trend-badly-wrong/</link>
		<comments>http://www.reallypractical.com/2009/07/02/techcrunch-and-mashable-get-articles-on-twitter-trend-badly-wrong/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:50:57 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Microblogging / Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[mollie sugden]]></category>
		<category><![CDATA[moonfruit]]></category>
		<category><![CDATA[squarespace]]></category>
		<category><![CDATA[techcrunch]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=593</guid>
		<description><![CDATA[British actress Mollie Sugden, most famous for her role in &#8217;70s comedy Are You Being Served, sadly died yesterday.
In typical Twitter fashion (mostly) British fans set up a hashtag &#8211; #mrsslocombespussy in reference to the show&#8217;s running double entrendre &#8211; as a tribute, and it quickly became one of the most popular topics on the [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to be a Content Marketing Heavyweight</title>
		<link>http://www.reallypractical.com/2009/06/29/how-to-be-a-content-marketing-heavyweight/</link>
		<comments>http://www.reallypractical.com/2009/06/29/how-to-be-a-content-marketing-heavyweight/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 08:57:49 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[quantity]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=579</guid>
		<description><![CDATA[
Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cost of Content: &#8220;Not Free but Effective&#8221;</title>
		<link>http://www.reallypractical.com/2009/01/26/the-cost-of-content-not-free-but-effective/</link>
		<comments>http://www.reallypractical.com/2009/01/26/the-cost-of-content-not-free-but-effective/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 12:23:23 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[contentmarketingtoday]]></category>
		<category><![CDATA[get content get customers]]></category>
		<category><![CDATA[iddictive]]></category>
		<category><![CDATA[iddictive.com]]></category>
		<category><![CDATA[junta42]]></category>
		<category><![CDATA[newt barrett]]></category>
		<category><![CDATA[thesis]]></category>
		<category><![CDATA[webinknow]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=457</guid>
		<description><![CDATA[Last week I wrote a post about what we&#8217;d learned from the launch of Iddictive.com &#8211; our site devoted to innovative business ideas.
In that post I noted that we hadn&#8217;t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we&#8217;ve been able to use existing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Iddictive.com &#8211; What we&#8217;ve learned so far</title>
		<link>http://www.reallypractical.com/2009/01/21/iddictivecom-what-weve-learned-so-far/</link>
		<comments>http://www.reallypractical.com/2009/01/21/iddictivecom-what-weve-learned-so-far/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 17:56:22 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[RPMC]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[casey walker]]></category>
		<category><![CDATA[custom content]]></category>
		<category><![CDATA[iddictive]]></category>
		<category><![CDATA[iddictive.com]]></category>
		<category><![CDATA[innovative business ideas]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[mymilliondollarmovie]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=451</guid>
		<description><![CDATA[It&#8217;s been around a week since we &#8216;announced&#8217; the launch of Iddictive.com &#8211; our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven&#8217;t spent a dime on it yet).
With that [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When Your Blog Bites</title>
		<link>http://www.reallypractical.com/2008/12/18/when-your-blog-bites/</link>
		<comments>http://www.reallypractical.com/2008/12/18/when-your-blog-bites/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 22:38:42 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[traction]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=351</guid>
		<description><![CDATA[
My Blog Bites

The last few weeks I&#8217;ve seen a satisfying bump in subscribers, traffic and in some cases comments.
I could attribute the jump to a few things: being more active on Twitter, time spent answering questions in small business forums or getting picked up in the Junta42 and Alltop lists all come to mind.
While they&#8217;ve [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why 84% of people might not trust you &#8211; and what to do about it</title>
		<link>http://www.reallypractical.com/2008/12/16/why-84-of-people-might-not-trust-you-and-what-to-do-about-it/</link>
		<comments>http://www.reallypractical.com/2008/12/16/why-84-of-people-might-not-trust-you-and-what-to-do-about-it/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 08:08:59 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[josh bernoff]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=349</guid>
		<description><![CDATA[

Corporate Blogs Are Failing to Build Trust

Josh Bernoff, in his excellent Groundswell blog, recently posted about research conducted at Forrester regarding consumer&#8217;s trust in various communication channels and information sources.
The results: corporate blogs suck.
In fact just 16% of people said that they trust the information they read in corporate blogs. If you write a corporate [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/12/16/why-84-of-people-might-not-trust-you-and-what-to-do-about-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The tool for the job, the medium for the message</title>
		<link>http://www.reallypractical.com/2008/12/01/the-tool-for-the-job-the-medium-for-the-message/</link>
		<comments>http://www.reallypractical.com/2008/12/01/the-tool-for-the-job-the-medium-for-the-message/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 12:40:55 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Microblogging / Twitter]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[seth]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yammer]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=340</guid>
		<description><![CDATA[
Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand &#8211; and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/12/01/the-tool-for-the-job-the-medium-for-the-message/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do you have the authority to publish?</title>
		<link>http://www.reallypractical.com/2008/11/27/do-you-have-the-authority-to-publish/</link>
		<comments>http://www.reallypractical.com/2008/11/27/do-you-have-the-authority-to-publish/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 10:51:45 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[White papers and ebooks]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[expetise]]></category>
		<category><![CDATA[post advertising]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=266</guid>
		<description><![CDATA[

Anyone can publish, but should they?

Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, &#8220;That&#8217;s all well and [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/27/do-you-have-the-authority-to-publish/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Delivering your content</title>
		<link>http://www.reallypractical.com/2008/11/10/delivering-your-content/</link>
		<comments>http://www.reallypractical.com/2008/11/10/delivering-your-content/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 10:42:53 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[feeds]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=323</guid>
		<description><![CDATA[
A recent thread on a business forum discussed the need for RSS. The poster had been advised not to include an RSS feed because, &#8216;nobody uses it anyway&#8217;.
I disagree.
The answer to the question is actually quite simple &#8211; you should deliver your content in whatever format your potential readers and customers would use. If your [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/10/delivering-your-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter me this: How do you use Twitter?</title>
		<link>http://www.reallypractical.com/2008/10/29/twitter-me-this-how-do-you-use-twitter/</link>
		<comments>http://www.reallypractical.com/2008/10/29/twitter-me-this-how-do-you-use-twitter/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 06:07:40 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Microblogging / Twitter]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=311</guid>
		<description><![CDATA[
I&#8217;m (eventually) getting into this &#8216;Twitter thing&#8217;.
I think the trick, for want of a better word, is to put some thought into how you intend to use Twitter. Which is equally true of most social media tools.
Personally, I&#8217;ve started using Twitter as a kind of supplement to my RSS feeds. I follow the people whom [...]]]></description>
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		<slash:comments>0</slash:comments>
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