From the category archives:

Microblogging / Twitter

TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong

by Mark Nagurski on July 2, 2009

in Blogging, Content Marketing, Microblogging / Twitter, social media

British actress Mollie Sugden, most famous for her role in ’70s comedy Are You Being Served, sadly died yesterday.
In typical Twitter fashion (mostly) British fans set up a hashtag – #mrsslocombespussy in reference to the show’s running double entrendre – as a tribute, and it quickly became one of the most popular topics on the [...]

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The tool for the job, the medium for the message

by Mark Nagurski on December 1, 2008

in Content Marketing, Microblogging / Twitter

Seth Godin wrote a short post last week about being misunderstood.
His point was that no matter how carefully you craft your message there will always be people who misunderstand – and that the risk is only heightened when you force yourself to communicate in short formats (like Twitter or Yammer).
Naturally enough some misunderstood this to [...]

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Twitter me this: How do you use Twitter?

by Mark Nagurski on October 29, 2008

in Content Marketing, Microblogging / Twitter

I’m (eventually) getting into this ‘Twitter thing’.
I think the trick, for want of a better word, is to put some thought into how you intend to use Twitter. Which is equally true of most social media tools.
Personally, I’ve started using Twitter as a kind of supplement to my RSS feeds. I follow the people whom [...]