Corporate Blogs Are Failing to Build Trust
Josh Bernoff, in his excellent Groundswell blog, recently posted about research conducted at Forrester regarding consumer’s trust in various communication channels and information sources.
The results: corporate blogs suck.
In fact just 16% of people said that they trust the information they read in corporate blogs. If you write a corporate [...]
Anyone can publish, but should they?
Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, “That’s all well and [...]