From the category archives:

Blogging

A recent thread on a business forum discussed the need for RSS. The poster had been advised not to include an RSS feed because, ‘nobody uses it anyway’.
I disagree.
The answer to the question is actually quite simple – you should deliver your content in whatever format your potential readers and customers would use. If your [...]

I’m (eventually) getting into this ‘Twitter thing’.
I think the trick, for want of a better word, is to put some thought into how you intend to use Twitter. Which is equally true of most social media tools.
Personally, I’ve started using Twitter as a kind of supplement to my RSS feeds. I follow the people whom [...]

I’ve just finished David Meerman Scott’s, New Rules of Marketing and PR (review to follow later this week hopefully) which I can strongly recommend to anyone.
He recently spoke on a similar theme at the Inbound Marketing Summit – the video is below – with topics including blogging, video, news releases and ebooks. If you’re short [...]

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Not in the eco sense. In fact, I’m not really asking if your blog is sustainable at all but rather, can you sustain it?
I’ve been discussing blogs a lot recently on various forums and continually come across the same problem – people who have blogs but haven’t touched them in weeks or even months.
And it’s [...]