From the category archives:

Content Marketing

Content: The Meat in Your Social Media Sandwich

in Content Marketing, social media

Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business.
Can you really get business from them?
How do you [...]

{ 2 comments }

Is Monocle the Future of Publishing – and Content Marketing?

in Content Marketing

As many of you will know by now, I’m an unrepentant magazine junkie. Monocle is one of my personal favourites due to the quality of its journalism, design-ethic and truly global breadth.
But as someone at the crossroads between media and business (and business as media for that matter), Monocle’s real appeal is in its business [...]

{ 3 comments }

TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong

in Blogging, Content Marketing, Microblogging / Twitter, social media

British actress Mollie Sugden, most famous for her role in ’70s comedy Are You Being Served, sadly died yesterday.
In typical Twitter fashion (mostly) British fans set up a hashtag – #mrsslocombespussy in reference to the show’s running double entrendre – as a tribute, and it quickly became one of the most popular topics on the [...]

{ 3 comments }

How to be a Content Marketing Heavyweight

in Blogging, Content Marketing

Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]

← Previous Entries

Next Entries →