From the category archives:

Copywriting

Everyone who creates content for their business will be familiar with the grinding feeling in the pit of their stomach as they agonise over what, exactly, to write about.
No matter how long you’ve been at it or how proficient you are, writer’s block comes to us all.
Plinky is a website that helps get you started [...]

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I happened across this little gem on The Guardian website today and apart from being quite funny in the examples I wonder if it’s really that far off the mark.
How do we value content – by the quality or by the tonnage?
Take newspapers for example. The decline of the newspaper has been widely publicised, over-egged [...]

It’s been around a week since we ‘announced’ the launch of Iddictive.com – our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven’t spent a dime on it yet).
With that [...]

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Your Prospects Want Simple Solutions

When people search online they are searching for answers and solutions. The simpler the solution the better.
Your job is to make your solution as simple to understand as possible – not to complicate it in an effort to make you sound smart or more professional.

Making the Complicated Sound Simple

So how can [...]