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	<title>Really Practical &#187; Copywriting</title>
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	<link>http://www.reallypractical.com</link>
	<description>Web Content Writing, Blog Writing, Digital Custom Publishing</description>
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		<title>Finding Inspiration for Your Content</title>
		<link>http://www.reallypractical.com/2009/02/17/finding-inspiration-for-your-content/</link>
		<comments>http://www.reallypractical.com/2009/02/17/finding-inspiration-for-your-content/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 11:15:14 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[plinky]]></category>
		<category><![CDATA[writers block]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=462</guid>
		<description><![CDATA[Everyone who creates content for their business will be familiar with the grinding feeling in the pit of their stomach as they agonise over what, exactly, to write about.
No matter how long you&#8217;ve been at it or how proficient you are, writer&#8217;s block comes to us all.
Plinky is a website that helps get you started [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2009/02/17/finding-inspiration-for-your-content/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pay Per News</title>
		<link>http://www.reallypractical.com/2009/02/04/pay-per-news/</link>
		<comments>http://www.reallypractical.com/2009/02/04/pay-per-news/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 22:52:42 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[benrik]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=468</guid>
		<description><![CDATA[
I happened across this little gem on The Guardian website today and apart from being quite funny in the examples I wonder if it&#8217;s really that far off the mark.
How do we value content &#8211; by the quality or by the tonnage?
Take newspapers for example. The decline of the newspaper has been widely publicised, over-egged [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Iddictive.com &#8211; What we&#8217;ve learned so far</title>
		<link>http://www.reallypractical.com/2009/01/21/iddictivecom-what-weve-learned-so-far/</link>
		<comments>http://www.reallypractical.com/2009/01/21/iddictivecom-what-weve-learned-so-far/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 17:56:22 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[RPMC]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[casey walker]]></category>
		<category><![CDATA[custom content]]></category>
		<category><![CDATA[iddictive]]></category>
		<category><![CDATA[iddictive.com]]></category>
		<category><![CDATA[innovative business ideas]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[mymilliondollarmovie]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=451</guid>
		<description><![CDATA[It&#8217;s been around a week since we &#8216;announced&#8217; the launch of Iddictive.com &#8211; our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven&#8217;t spent a dime on it yet).
With that [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2009/01/21/iddictivecom-what-weve-learned-so-far/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Good content makes difficult ideas easy to understand</title>
		<link>http://www.reallypractical.com/2008/12/05/good-content-makes-difficult-ideas-easy-to-understand/</link>
		<comments>http://www.reallypractical.com/2008/12/05/good-content-makes-difficult-ideas-easy-to-understand/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 16:55:13 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[copyblogger]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=344</guid>
		<description><![CDATA[


Your Prospects Want Simple Solutions

When people search online they are searching for answers and solutions. The simpler the solution the better.
Your job is to make your solution as simple to understand as possible &#8211; not to complicate it in an effort to make you sound smart or more professional.


Making the Complicated Sound Simple

So how can [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/12/05/good-content-makes-difficult-ideas-easy-to-understand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The benefit of the benefit: paint pictures, win customers, be happy</title>
		<link>http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/</link>
		<comments>http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 08:51:39 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[content marketing today]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[newt barrett]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=330</guid>
		<description><![CDATA[
Smart marketers have long known about the power of benefits over features.
In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer.
Your new turbo setting on the latest version of your widget is a feature.
The fact that the turbo [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The dangers of self-love: why your company news is bad content</title>
		<link>http://www.reallypractical.com/2008/11/12/the-dangers-of-self-love-why-your-company-news-is-bad-content/</link>
		<comments>http://www.reallypractical.com/2008/11/12/the-dangers-of-self-love-why-your-company-news-is-bad-content/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 13:52:59 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journamarketing]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=325</guid>
		<description><![CDATA[
Here&#8217;s the thing. When you start thinking about using content as the focus of your marketing the natural question is: &#8220;what, exactly are we going to write about or talk about?&#8221;
When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), &#8216;tell people how [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/12/the-dangers-of-self-love-why-your-company-news-is-bad-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Like sitting around a sculpture with friends&#8221;</title>
		<link>http://www.reallypractical.com/2008/10/21/like-sitting-around-a-sculpture-with-friends/</link>
		<comments>http://www.reallypractical.com/2008/10/21/like-sitting-around-a-sculpture-with-friends/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 06:15:10 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[lifehack]]></category>
		<category><![CDATA[lifehack.org]]></category>
		<category><![CDATA[torley]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=306</guid>
		<description><![CDATA[
Every now and again I come across a turn of phrase that just works. This one is quite possibly extremely well-known but regardless &#8230;
From Torley at Lifehack.org discussing the topics of recent best-selling marketing books:
&#8220;They cover overlapping  areas from different angles, like sitting around a sculpture with friends.&#8221;
Everyone has a unique perspective, a personal [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/10/21/like-sitting-around-a-sculpture-with-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nine ideas for writing quick articles and blog posts</title>
		<link>http://www.reallypractical.com/2008/10/20/nine-ideas-for-writing-quick-articles-and-blog-posts/</link>
		<comments>http://www.reallypractical.com/2008/10/20/nine-ideas-for-writing-quick-articles-and-blog-posts/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 09:37:29 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[curator]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[linkedin answers]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=304</guid>
		<description><![CDATA[
Lack of time is the number one reason people give when struggling to create consistent, quality content for their blogs or articles.
Certainly coming up with ideas, writing and editing all take a lot more time than chucking another ad in the paper does &#8211; but, it doesn&#8217;t have to take hours either.
Here are nine simple [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/10/20/nine-ideas-for-writing-quick-articles-and-blog-posts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 3 Most Explosive Articles You&#8217;ll Ever Read on How to Crack the Front Page of Digg</title>
		<link>http://www.reallypractical.com/2008/10/16/the-top-3-most-explosive-articles-youll-ever-read-on-how-to-crack-the-front-page-of-digg/</link>
		<comments>http://www.reallypractical.com/2008/10/16/the-top-3-most-explosive-articles-youll-ever-read-on-how-to-crack-the-front-page-of-digg/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 13:26:48 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[austins training]]></category>
		<category><![CDATA[cracked.com]]></category>
		<category><![CDATA[derry]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[doshdosh]]></category>
		<category><![CDATA[maki]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=300</guid>
		<description><![CDATA[
OK, a slightly tongue-in-cheek title but Maki has an interesting post over at DoshDosh discussing two more articles on Cracked.com&#8217;s template for social media success.
It&#8217;s interesting stuff but the main point sees to be understanding exactly what your potential audience will be interested in reading.
What are the hot topics of the day? What people, examples, [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/10/16/the-top-3-most-explosive-articles-youll-ever-read-on-how-to-crack-the-front-page-of-digg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why should small businesses blog?</title>
		<link>http://www.reallypractical.com/2008/10/10/why-should-small-businesses-blog/</link>
		<comments>http://www.reallypractical.com/2008/10/10/why-should-small-businesses-blog/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 11:49:30 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[duct tape marketing]]></category>
		<category><![CDATA[john jantsch]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=291</guid>
		<description><![CDATA[
Search.
John Jantsch has an interesting post on his Duct Tape Marketing blog about the reasons small businesses should blog. He makes the point that for the small, local firm search may be the best reason to start a blog.
&#8220;If your intent with a blog is to develop a large, engaged, readership and to stake your [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/10/10/why-should-small-businesses-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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