OK, a slightly tongue-in-cheek title but Maki has an interesting post over at DoshDosh discussing two more articles on Cracked.com’s template for social media success.
It’s interesting stuff but the main point sees to be understanding exactly what your potential audience will be interested in reading.
What are the hot topics of the day? What people, examples, [...]
From the category archives:
Copywriting
Search.
John Jantsch has an interesting post on his Duct Tape Marketing blog about the reasons small businesses should blog. He makes the point that for the small, local firm search may be the best reason to start a blog.
“If your intent with a blog is to develop a large, engaged, readership and to stake your [...]
I’m an avid reader of The Economist, in fact I have a copy sitting next to me right now. By and large, The Economist viewpoint would be seen as socially liberal, pragmatic, largely business-friendly but with a social conscience.
That’s how I view The Economist anyway and it also pretty well describes my own views.
That’s the [...]
Written content on the web lends itself well to SEO purposes – but choosing the right keywords and phrases is an art in itself.
Ian at Conversation Marketing has a great tutorial (video below) on doing just that. It starts with a simple premise – answer your prospects questions – which is exactly the place you [...]
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