Search.
John Jantsch has an interesting post on his Duct Tape Marketing blog about the reasons small businesses should blog. He makes the point that for the small, local firm search may be the best reason to start a blog.
“If your intent with a blog is to develop a large, engaged, readership and to stake your [...]
From the category archives:
SEO Copywriting
Written content on the web lends itself well to SEO purposes – but choosing the right keywords and phrases is an art in itself.
Ian at Conversation Marketing has a great tutorial (video below) on doing just that. It starts with a simple premise – answer your prospects questions – which is exactly the place you [...]
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Following on from Saturday’s post, if you are creating the content for your website yourself (or even if you are involving a professional) then at least a basic understanding of SEO and writing for the web is vital.
I was planning on writing a neat little introduction to SEO copywriting but in the process of doing [...]
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Dave over at JournaMarketing discusses the need for good content in terms of SEO – linking this to the need for a good story teller to help create that content.
Quality content is something I’ve been spending more and more time advocating – both here and to clients. And for good reason. Great content creates interest, [...]
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