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What to write about

Finding Inspiration for Your Content

in Copywriting, What to write about

Everyone who creates content for their business will be familiar with the grinding feeling in the pit of their stomach as they agonise over what, exactly, to write about.
No matter how long you’ve been at it or how proficient you are, writer’s block comes to us all.
Plinky is a website that helps get you started [...]

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Pay Per News

in Content Marketing, What to write about

I happened across this little gem on The Guardian website today and apart from being quite funny in the examples I wonder if it’s really that far off the mark.
How do we value content – by the quality or by the tonnage?
Take newspapers for example. The decline of the newspaper has been widely publicised, over-egged [...]

Iddictive.com – What we’ve learned so far

in Blogging, RPMC, What to write about

It’s been around a week since we ‘announced’ the launch of Iddictive.com – our new site dedicated to innovative business ideas.
Part of the idea behind the site was to use it as a demo of the kind of content small businesses could create on limited budgets (we haven’t spent a dime on it yet).
With that [...]

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The benefit of the benefit: paint pictures, win customers, be happy

in General Marketing Ideas, What to write about

Smart marketers have long known about the power of benefits over features.
In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer.
Your new turbo setting on the latest version of your widget is a feature.
The fact that the turbo [...]

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