Web Content Writing, Blog Writing, Digital Custom Publishing
From the category archives:
Here’s the thing. When you start thinking about using content as the focus of your marketing the natural question is: “what, exactly are we going to write about or talk about?”
When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), ‘tell people how [...]
{ 1 comment }
Every now and again I come across a turn of phrase that just works. This one is quite possibly extremely well-known but regardless …
From Torley at Lifehack.org discussing the topics of recent best-selling marketing books:
“They cover overlapping areas from different angles, like sitting around a sculpture with friends.”
Everyone has a unique perspective, a personal [...]
Lack of time is the number one reason people give when struggling to create consistent, quality content for their blogs or articles.
Certainly coming up with ideas, writing and editing all take a lot more time than chucking another ad in the paper does – but, it doesn’t have to take hours either.
Here are nine simple [...]
OK, a slightly tongue-in-cheek title but Maki has an interesting post over at DoshDosh discussing two more articles on Cracked.com’s template for social media success.
It’s interesting stuff but the main point sees to be understanding exactly what your potential audience will be interested in reading.
What are the hot topics of the day? What people, examples, [...]
