Yesterday we looked at how two businesses were using customized content to great effect – HSBC with custom in-flight magazines and FeedJournal with newspapers created from RSS feeds. Back in November I also posted about Offbeat Guides who create custom travel guides.
It’s becoming a bit of a trend really.
A trend to which you can add [...]
From the category archives:
Curated Content
Curated Content – Magazine Style
Curated content is something I’ve written about here quite a few times. The idea is simple, there is an awful lot of content available and you can become a trusted resource for your prospective customers by wading through and finding the nuggets.
Springwise points to Stack Magazines, a new UK-based service that [...]
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Pic: shadytree
Three kinds of proof
Psychotactics has a great post on the Three Levels of Proof.
In short, to convert someone to your way of thinking you should have three kinds of proof at your disposal:
Information you’ve created – articles, reports, ebooks … i.e. content
3rd party information – other people’s articles, reports, ebooks … (see also curated [...]
Too much information
There is a lot of information online. A lot. Maybe even too much in some cases. Too much information leads to confusion, and where there’s confusion there are opportunities.
I’ve posted here before about the fact that you don’t need to be the creator of great content to make it work for you – [...]
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