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	<title>Really Practical &#187; Curated Content</title>
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		<title>How to Tailor Your Content &#8211; Shed Some Weight and Hire a Translator</title>
		<link>http://www.reallypractical.com/2009/01/07/how-to-tailor-your-content/</link>
		<comments>http://www.reallypractical.com/2009/01/07/how-to-tailor-your-content/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 08:05:10 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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Yesterday we looked at how two businesses were using customized content to great effect &#8211; HSBC with custom in-flight magazines and FeedJournal with newspapers created from RSS feeds. Back in November I also posted about Offbeat Guides who create custom travel guides.
It&#8217;s becoming a bit of a trend really.
A trend to which you can add [...]]]></description>
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		<title>Stack Magazines: Curated Magazine Subscriptions</title>
		<link>http://www.reallypractical.com/2008/12/10/stack-magazines-curated-content/</link>
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		<pubDate>Wed, 10 Dec 2008 08:26:06 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
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Curated Content &#8211; Magazine Style

Curated content is something I&#8217;ve written about here quite a few times. The idea is simple, there is an awful lot of content available and you can become a trusted resource for your prospective customers by wading through and finding the nuggets.
Springwise points to Stack Magazines, a new UK-based service that [...]]]></description>
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		<title>How to convert someone to your way of thinking: Three levels of proof</title>
		<link>http://www.reallypractical.com/2008/11/28/three-levels-of-proof/</link>
		<comments>http://www.reallypractical.com/2008/11/28/three-levels-of-proof/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 14:46:21 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<category><![CDATA[psychotactics]]></category>
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Pic: shadytree


Three kinds of proof

Psychotactics has a great post on the Three Levels of Proof.
In short, to convert someone to your way of thinking you should have three kinds of proof at your disposal:

Information you&#8217;ve created - articles, reports, ebooks &#8230; i.e. content
3rd party information &#8211; other people&#8217;s articles, reports, ebooks &#8230; (see also curated [...]]]></description>
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		<title>Customise and Curate : Two content ideas to grow your business</title>
		<link>http://www.reallypractical.com/2008/11/24/customise-and-curate-two-content-ideas-to-grow-your-business/</link>
		<comments>http://www.reallypractical.com/2008/11/24/customise-and-curate-two-content-ideas-to-grow-your-business/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 10:53:51 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
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Too much information
There is a lot of information online. A lot. Maybe even too much in some cases. Too much information leads to confusion, and where there&#8217;s confusion there are opportunities.
I&#8217;ve posted here before about the fact that you don&#8217;t need to be the creator of great content to make it work for you &#8211; [...]]]></description>
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