From the category archives:

Custom Publishing

Yesterday we looked at how two businesses were using customized content to great effect – HSBC with custom in-flight magazines and FeedJournal with newspapers created from RSS feeds. Back in November I also posted about Offbeat Guides who create custom travel guides.
It’s becoming a bit of a trend really.
A trend to which you can add [...]

Custom content: Two examples of customized content delivered by business. HSBC customized in-flight magazines and FeedJournal RSS newspaper.

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Springwise points to a new self-publishing magazine service, MagCloud.
The service allows you to upload your PDFs for free, to be printed – on demand – in glossy magazine format for around 20 cents per page (11p) whether you need ten copies or five hundred.
The idea follows in the wake of the success of print on [...]

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You’d hope that a digital publishing company like Nxtbook would ‘get’ content marketing.
Thankfully the seem to. Last week they announced the launch of their own digital magazine NxtManchester. Their blog says it gives them a better feel for the needs of clients; “By doing our own custom publishing projects, this will help us to best [...]

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