From the category archives:

Examples and Case Studies

A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider.
The new community, Building 43, is described as a site to:
” … bring together thought leaders in a variety [...]

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After 27 years of what he describes as ‘a marriage made in hell’ Larry Bilotta learned how to reconnect with the wife. Still married – and now happily – Larry has taken what he learned in his own life, and turned it into a successful business working with couples on the edge of divorce.
As you [...]

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Newt Barrett has a great (short) case study / example over on his Content Marketing Today blog. Thomasnet is a site for all things industrial and amongst their own content marketing initiatives you’ll find white papers, online tools, news alerts, case studies, a comprehensive directory and their newsletter, The Industrial Marketer.
Thomasnet featured heavily in Barrett’s [...]

Sainsbury’s Feed Your Family for a Fiver is a great example of content marketing.
What is Feed Your Family for a Fiver?
The UK retailer has created a series of recipes in association with their spokesperson and celebrity chef Jamie Oliver. The recipes are available on takeaway cards instore, online, in their customer magazines and promoted in [...]