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After 27 years of what he describes as ‘a marriage made in hell’ Larry Bilotta learned how to reconnect with the wife. Still married – [...]
Newt Barrett has a great (short) case study / example over on his Content Marketing Today blog. Thomasnet is a site for all things industrial and amongst their own content marketing initiatives you’ll find white papers, online tools, news alerts, case studies, a comprehensive directory and their newsletter, The Industrial Marketer.
Thomasnet featured heavily in Barrett’s [...]
Sainsbury’s Feed Your Family for a Fiver is a great example of content marketing.
What is Feed Your Family for a Fiver?
The UK retailer has created a series of recipes in association with their spokesperson and celebrity chef Jamie Oliver. The recipes are available on takeaway cards instore, online, in their customer magazines and promoted in [...]
You’d hope that a digital publishing company like Nxtbook would ‘get’ content marketing.
Thankfully the seem to. Last week they announced the launch of their own digital magazine NxtManchester. Their blog says it gives them a better feel for the needs of clients; “By doing our own custom publishing projects, this will help us to best [...]