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	<title>Really Practical &#187; Examples and Case Studies</title>
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	<description>Web Content Writing, Blog Writing, Digital Custom Publishing</description>
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		<title>What Does Building 43 Do for Rackspace?</title>
		<link>http://www.reallypractical.com/2009/07/27/what-does-building-43-do-for-rackspace/</link>
		<comments>http://www.reallypractical.com/2009/07/27/what-does-building-43-do-for-rackspace/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 16:19:10 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[content assets]]></category>
		<category><![CDATA[rackspace]]></category>
		<category><![CDATA[robert scoble]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=610</guid>
		<description><![CDATA[A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider.
The new community, Building 43, is described as a site to:
&#8221; &#8230; bring together thought leaders in a variety [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Larry Bilotta: How a marriage expert uses content to build trust</title>
		<link>http://www.reallypractical.com/2008/10/31/larry-bilotta-how-one-relationship-expert-uses-content-to-build-trust/</link>
		<comments>http://www.reallypractical.com/2008/10/31/larry-bilotta-how-one-relationship-expert-uses-content-to-build-trust/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 19:52:45 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[larry bilotta]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=313</guid>
		<description><![CDATA[After 27 years of what he describes as &#8216;a marriage made in hell&#8217; Larry Bilotta learned how to reconnect with the wife. Still married &#8211; and now happily &#8211; Larry has taken what he learned in his own life, and turned it into a successful business working with couples on the edge of divorce.
As you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Example: Thomasnet&#8217;s The Industrial Marketer Newsletter</title>
		<link>http://www.reallypractical.com/2008/10/04/example-thomasnets-the-industrial-marketer-newsletter/</link>
		<comments>http://www.reallypractical.com/2008/10/04/example-thomasnets-the-industrial-marketer-newsletter/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 10:53:22 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[get content get customers]]></category>
		<category><![CDATA[joe pulizzi]]></category>
		<category><![CDATA[newt barrett]]></category>
		<category><![CDATA[the industrial marketer]]></category>
		<category><![CDATA[thomasnet]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=283</guid>
		<description><![CDATA[Newt Barrett has a great (short) case study / example over on his Content Marketing Today blog. Thomasnet is a site for all things industrial and amongst their own content marketing initiatives you&#8217;ll find white papers, online tools, news alerts, case studies, a comprehensive directory and their newsletter, The Industrial Marketer.
Thomasnet featured heavily in Barrett&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Example: Sainsbury&#8217;s Feed Your Family for a Fiver</title>
		<link>http://www.reallypractical.com/2008/09/26/example-sainsburys-feed-your-family-for-a-fiver/</link>
		<comments>http://www.reallypractical.com/2008/09/26/example-sainsburys-feed-your-family-for-a-fiver/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 09:04:11 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[feed your family for a fiver]]></category>
		<category><![CDATA[jamie oliver]]></category>
		<category><![CDATA[sainsburys]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=251</guid>
		<description><![CDATA[
Sainsbury&#8217;s Feed Your Family for a Fiver is a great example of content marketing.
What is Feed Your Family for a Fiver?
The UK retailer has created a series of recipes in association with their spokesperson and celebrity chef Jamie Oliver. The recipes are available on takeaway cards instore, online, in their customer magazines and promoted in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nxtbook launch own custom publishing effort</title>
		<link>http://www.reallypractical.com/2008/09/21/nxtbook-launch-own-custom-publishing-effort/</link>
		<comments>http://www.reallypractical.com/2008/09/21/nxtbook-launch-own-custom-publishing-effort/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 09:16:22 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[digital magazines]]></category>
		<category><![CDATA[nxtbook]]></category>
		<category><![CDATA[nxtmanchester]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=268</guid>
		<description><![CDATA[
You&#8217;d hope that a digital publishing company like Nxtbook would &#8216;get&#8217; content marketing.
Thankfully the seem to. Last week they announced the launch of their own digital magazine NxtManchester. Their blog says it gives them a better feel for the needs of clients; &#8220;By doing our own custom publishing projects, this will help us to best [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Starbucks and The Good Sheet</title>
		<link>http://www.reallypractical.com/2008/09/19/starbucks-and-the-good-sheet/</link>
		<comments>http://www.reallypractical.com/2008/09/19/starbucks-and-the-good-sheet/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 10:48:38 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[post advertising]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[the good sheet]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=264</guid>
		<description><![CDATA[PostAdvertising points to Starbucks&#8217; recent launch of the Good Sheet (published by Good magazine) in its stores.
Available exclusively at Starbucks, the Good Sheet is &#8220;a weekly series breaking down an important issue to help make sense of the world around us&#8221;. 
As PostAdvertising points out, Starbucks is not necessarily a trusted resource for news and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Content sells street fashion</title>
		<link>http://www.reallypractical.com/2008/09/10/content-sells-street-fashion/</link>
		<comments>http://www.reallypractical.com/2008/09/10/content-sells-street-fashion/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 10:16:01 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Customer Magazines]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[asos.com]]></category>
		<category><![CDATA[seven squared]]></category>
		<category><![CDATA[stitsh.com]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=254</guid>
		<description><![CDATA[
Stitsh is a fashion website and blog composed primarily of pictures of the stylish public. In a great example of good content driving buyer behaviour, the site allows visitors to buy the clothes they see by clicking a link.
ASOS Customer Magazine is a print variation of the same idea. Published by customer publishing house Seven [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>ASOS revisited</title>
		<link>http://www.reallypractical.com/2008/07/09/asos-revisited/</link>
		<comments>http://www.reallypractical.com/2008/07/09/asos-revisited/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 19:14:18 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Customer Magazines]]></category>
		<category><![CDATA[Examples and Case Studies]]></category>
		<category><![CDATA[asos]]></category>
		<category><![CDATA[customer magazine]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=213</guid>
		<description><![CDATA[
A while back I posted about ASOS, the online fashion retailer, and how their returns policy made buying from them easy.
Personally, I have never bought anything from ASOS but nevertheless the site makes itself known in my home through the shopping habits of my significant other and, notably, their monthly print magazine &#8211; sent to [...]]]></description>
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		<slash:comments>0</slash:comments>
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