From the category archives:

Examples and Case Studies

Nxtbook launch own custom publishing effort

in Content Marketing, Custom Publishing, Examples and Case Studies, Resources

You’d hope that a digital publishing company like Nxtbook would ‘get’ content marketing.
Thankfully the seem to. Last week they announced the launch of their own digital magazine NxtManchester. Their blog says it gives them a better feel for the needs of clients; “By doing our own custom publishing projects, this will help us to best [...]

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Starbucks and The Good Sheet

in Content Marketing, Examples and Case Studies

PostAdvertising points to Starbucks’ recent launch of the Good Sheet (published by Good magazine) in its stores.
Available exclusively at Starbucks, the Good Sheet is “a weekly series breaking down an important issue to help make sense of the world around us”.
As PostAdvertising points out, Starbucks is not necessarily a trusted resource for news and [...]

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Content sells street fashion

in Blogging, Content Marketing, Customer Magazines, Examples and Case Studies

Stitsh is a fashion website and blog composed primarily of pictures of the stylish public. In a great example of good content driving buyer behaviour, the site allows visitors to buy the clothes they see by clicking a link.
ASOS Customer Magazine is a print variation of the same idea. Published by customer publishing house Seven [...]

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ASOS revisited

in Content Marketing, Customer Magazines, Examples and Case Studies

A while back I posted about ASOS, the online fashion retailer, and how their returns policy made buying from them easy.
Personally, I have never bought anything from ASOS but nevertheless the site makes itself known in my home through the shopping habits of my significant other and, notably, their monthly print magazine – sent to [...]

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