From the category archives:

General Marketing Ideas

Linked Up Thinking – Bringing Offline Online

by Mark Nagurski on December 17, 2008

in Content Marketing, General Marketing Ideas, Offline Content

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.

Personalised landing pages for every direct mail recipient

Springwise points to LookWho’sClicking, a service from MindFireInc, that creates personalised landing pages for every recipient of your [...]

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Social Media: Stop Wasting Your Time

by Mark Nagurski on December 4, 2008

in Content Marketing, General Marketing Ideas

OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It’s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]

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How to deliver regular engaging content and still get some sleep

by Mark Nagurski on December 3, 2008

in Content Marketing, General Marketing Ideas

There are never enough hours in the day

No matter how much time and effort you put into creating useful content – and promoting it – there will always be something else you think you could add.
A new article on that topic.
A white paper on that aspect of your product.
An ebook full of case studies.
And while [...]

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The benefit of the benefit: paint pictures, win customers, be happy

by Mark Nagurski on November 22, 2008

in General Marketing Ideas, What to write about

Smart marketers have long known about the power of benefits over features.
In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer.
Your new turbo setting on the latest version of your widget is a feature.
The fact that the turbo [...]

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