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	<title>Really Practical &#187; General Marketing Ideas</title>
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	<link>http://www.reallypractical.com</link>
	<description>Web Content Writing, Blog Writing, Digital Custom Publishing</description>
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		<title>Linked Up Thinking &#8211; Bringing Offline Online</title>
		<link>http://www.reallypractical.com/2008/12/17/linked-up-thinking-bringing-offline-online/</link>
		<comments>http://www.reallypractical.com/2008/12/17/linked-up-thinking-bringing-offline-online/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 08:02:43 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[Offline Content]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[mindfire]]></category>
		<category><![CDATA[minisites]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=350</guid>
		<description><![CDATA[
Personalised landing pages for every direct mail recipient

Springwise points to LookWho&#8217;sClicking, a service from MindFireInc, that creates personalised landing pages for every recipient of your direct mail campaign.
When Mark Nagurski receives the direct mail piece from AnyCo, the mailer directs me to go to marknagurski.anyco.com. The custom message sells better than the home page and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media: Stop Wasting Your Time</title>
		<link>http://www.reallypractical.com/2008/12/04/social-media-stop-wasting-your-time/</link>
		<comments>http://www.reallypractical.com/2008/12/04/social-media-stop-wasting-your-time/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 21:16:48 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[aaron wall]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[seo book]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stumble]]></category>
		<category><![CDATA[stumblupon]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=343</guid>
		<description><![CDATA[


OK, pitchforks down. I am NOT anti social media.
My point is simple: You do not need to be on every social media site going in order to be effective online. It&#8217;s a waste of your time.
There. Done. Kind of. Let me explain.
Social media is a great way to meet new people, stay in touch with [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/12/04/social-media-stop-wasting-your-time/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How to deliver regular engaging content and still get some sleep</title>
		<link>http://www.reallypractical.com/2008/12/03/deliver-regular-content/</link>
		<comments>http://www.reallypractical.com/2008/12/03/deliver-regular-content/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 14:23:20 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content calendar]]></category>
		<category><![CDATA[Curated Content]]></category>
		<category><![CDATA[curator]]></category>
		<category><![CDATA[ghost writer]]></category>
		<category><![CDATA[ghostwriter]]></category>
		<category><![CDATA[junta42]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[repurpose]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=341</guid>
		<description><![CDATA[
There are never enough hours in the day

No matter how much time and effort you put into creating useful content &#8211; and promoting it &#8211; there will always be something else you think you could add.
A new article on that topic.
A white paper on that aspect of your product.
An ebook full of case studies.
And while [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>The benefit of the benefit: paint pictures, win customers, be happy</title>
		<link>http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/</link>
		<comments>http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 08:51:39 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[content marketing today]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[newt barrett]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=330</guid>
		<description><![CDATA[
Smart marketers have long known about the power of benefits over features.
In simple terms, features are aspects of your product or service that can be used to describe it. Benefits are how those features positively affect the customer.
Your new turbo setting on the latest version of your widget is a feature.
The fact that the turbo [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/22/the-benefit-of-the-benefit/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Priorities – and why we hate sales calls</title>
		<link>http://www.reallypractical.com/2008/11/21/priorities-why-we-hate-sales-calls/</link>
		<comments>http://www.reallypractical.com/2008/11/21/priorities-why-we-hate-sales-calls/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 10:16:24 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[telesales]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=329</guid>
		<description><![CDATA[
Imagine for a minute that you’re busy at work with a major deadline looming or furiously scrambling to get the kids into the car for the morning school run.
And the phone rings.
It’s a telemarketer. In fact, it’s an insistent telemarketer with all kinds of cunning questions and well-honed tactics to keep you guessing and – [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The dangers of self-love: why your company news is bad content</title>
		<link>http://www.reallypractical.com/2008/11/12/the-dangers-of-self-love-why-your-company-news-is-bad-content/</link>
		<comments>http://www.reallypractical.com/2008/11/12/the-dangers-of-self-love-why-your-company-news-is-bad-content/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 13:52:59 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[What to write about]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[journamarketing]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=325</guid>
		<description><![CDATA[
Here&#8217;s the thing. When you start thinking about using content as the focus of your marketing the natural question is: &#8220;what, exactly are we going to write about or talk about?&#8221;
When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), &#8216;tell people how [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/12/the-dangers-of-self-love-why-your-company-news-is-bad-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Seth Godin: Another cool vid from the Inbound Marketing Summit</title>
		<link>http://www.reallypractical.com/2008/11/04/seth-godin-another-cool-vid-from-the-inbound-marketing-summit/</link>
		<comments>http://www.reallypractical.com/2008/11/04/seth-godin-another-cool-vid-from-the-inbound-marketing-summit/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 21:21:09 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[inbound marketing summit]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=319</guid>
		<description><![CDATA[This time Seth Godin &#8230;. I need to get to this event next year.

]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/11/04/seth-godin-another-cool-vid-from-the-inbound-marketing-summit/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Happy Hallowe&#8217;en</title>
		<link>http://www.reallypractical.com/2008/10/31/happy-halloween/</link>
		<comments>http://www.reallypractical.com/2008/10/31/happy-halloween/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 09:46:30 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[RPMC]]></category>
		<category><![CDATA[derry]]></category>
		<category><![CDATA[halloween]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=314</guid>
		<description><![CDATA[
Pic: spindlierhades
A Happy Hallowe&#8217;en to all our readers.
Believe it or not, our lovely little city hosts one of the Europe&#8217;s largest Halloween Carnivals. Despite being the wrong side of thirty, I&#8217;m quite looking forward to hitting the town (in full costume of course) and mingling with the many tens of thousands &#8211; local and visitors [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/10/31/happy-halloween/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weekend Reading: Social Media, Blogging, Unique Publishing Ideas</title>
		<link>http://www.reallypractical.com/2008/10/12/weekend-reading-social-media-blogging-unique-publishing-ideas/</link>
		<comments>http://www.reallypractical.com/2008/10/12/weekend-reading-social-media-blogging-unique-publishing-ideas/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 10:51:40 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[american journalism review]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[darren rowse]]></category>
		<category><![CDATA[digital curator]]></category>
		<category><![CDATA[distill]]></category>
		<category><![CDATA[doshdosh]]></category>
		<category><![CDATA[journamarketing]]></category>
		<category><![CDATA[philip meyer]]></category>
		<category><![CDATA[problogger]]></category>
		<category><![CDATA[springwise]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=289</guid>
		<description><![CDATA[Five worthwhile reads for the weekend

Problogger Darren Rowse sheds some light on how he mixes his own site with social media platforms like LinkedIn, Twitter and Facebook.
DoshDosh uses a recent article by Philip Myer in the American Journalism Review as the basis for an interesting post on the future of content. The DoshDosh article is [...]]]></description>
		<wfw:commentRss>http://www.reallypractical.com/2008/10/12/weekend-reading-social-media-blogging-unique-publishing-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The three M&#8217;s of small business marketing</title>
		<link>http://www.reallypractical.com/2008/10/08/the-three-ms-of-small-business-marketing/</link>
		<comments>http://www.reallypractical.com/2008/10/08/the-three-ms-of-small-business-marketing/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 10:20:00 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[General Marketing Ideas]]></category>
		<category><![CDATA[buncrana]]></category>
		<category><![CDATA[businesszone.co.uk]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[method]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=287</guid>
		<description><![CDATA[The good people at BusinessZone.co.uk have just published one of my articles on creating a simple, practical marketing plan. If you have a moment, feel free to check it out and leave a comment.
It&#8217;s interesting timing as I&#8217;ve just spent the last two days running a workshop in lovely Buncrana for a great bunch of [...]]]></description>
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		<slash:comments>0</slash:comments>
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