Imagine for a minute that you’re busy at work with a major deadline looming or furiously scrambling to get the kids into the car for the morning school run.
And the phone rings.
It’s a telemarketer. In fact, it’s an insistent telemarketer with all kinds of cunning questions and well-honed tactics to keep you guessing and – [...]
From the category archives:
General Marketing Ideas
Here’s the thing. When you start thinking about using content as the focus of your marketing the natural question is: “what, exactly are we going to write about or talk about?”
When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), ‘tell people how [...]
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This time Seth Godin …. I need to get to this event next year.
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Pic: spindlierhades
A Happy Hallowe’en to all our readers.
Believe it or not, our lovely little city hosts one of the Europe’s largest Halloween Carnivals. Despite being the wrong side of thirty, I’m quite looking forward to hitting the town (in full costume of course) and mingling with the many tens of thousands – local and visitors [...]
