From the category archives:

General Marketing Ideas

Weekend Reading: Social Media, Blogging, Unique Publishing Ideas

in Content Marketing, General Marketing Ideas

Five worthwhile reads for the weekend

Problogger Darren Rowse sheds some light on how he mixes his own site with social media platforms like LinkedIn, Twitter and Facebook.
DoshDosh uses a recent article by Philip Myer in the American Journalism Review as the basis for an interesting post on the future of content. The DoshDosh article is [...]

The three M’s of small business marketing

in General Marketing Ideas

The good people at BusinessZone.co.uk have just published one of my articles on creating a simple, practical marketing plan. If you have a moment, feel free to check it out and leave a comment.
It’s interesting timing as I’ve just spent the last two days running a workshop in lovely Buncrana for a great bunch of [...]

Irish Marketing Budgets Moving Online

in General Marketing Ideas

Krishna De has an interesting post at her Biz Growth News blog. A recent survey by AMAS with members of the Marketing Institute of Ireland shows that over half of those surveyed are earmarking at least 10% of their overall budgets to online marketing.
What jumps out at me though is the breakdown of where that [...]

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Trust, brands and content

in Content Marketing, General Marketing Ideas

Before we had brands, Joe Public would walk into his local store and buy whatever he needed direct from the shopkeeper. If he needed oats, he’d ask for oats.
Most of the time that worked just fine but on occasion the oats he’d buy would be full of weevils and other nasties. Sometimes they just weren’t [...]

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