The phone book can still be an excellent place for some businesses to advertise. But when businesses don’t get the results they want from those ads they abandon their local directories.
The same is true of all kinds of traditional media – local papers in particular are finding it increasingly hard to attract and retain advertisers.
Part [...]
From the category archives:
General Marketing Ideas
Ireland is not a massive place and so we don’t get too many opportunities to attend some of the big conferences that US social media types are always banging on about.
Which is why I’m looking forward to the upcoming Podcamp Ireland taking place in Kilkenny on September 27th. Podcamp Ireland is an unconference for those [...]
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The democratisation of content (for want of a better phrase) does not mean that everything out there is equally valid. As Seth Godin puts it:
“Now that everyone has their own channel, their own newspaper, their own station, it’s pretty shocking how low the average has sunk.”
As odd as it might seem that actually creates huge [...]
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Downturn or recession – the technical points are irrelevant, it’s clear that times are tough for both consumers and businesses. But people are still going out and starting businesses.
Starting a business in a slow growing (or shrinking) economy might not seem like the smartest idea but as we’ve seen, businesses that start in the middle [...]
