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General Marketing Ideas

Some Sunday links: Content Marketing

in Content Marketing, General Marketing Ideas

Chris Brogan discusses content marketing: How Content Marketing Will Shake the Tree. A few really nice examples towards the bottom of the post but most useful is his Five Step implementation process, in short:

Decide on your content marketing strategy – what’s the goal?
In-house or outsource the content creation?
Determine the type of content to [...]

Tiger Woods is listening

in Content Marketing, General Marketing Ideas, Video Content

This is a great example of how to interact with a community of avid customers. A fan posted a YouTube video with an apparent glitch that allowed Tiger Woods to walk on water in EA Sport’s Tiger Woods 08.
EA responded with this video.

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Irony marketing

in General Marketing Ideas

Authenticity is everything. Which raises the inevitable question, how do you fake it?
Social media using, blog writing, green marketing, anti-corporate ethosing, ‘we’re not in it for the money’-ness has all combined to make slick sales patter very uncool. So, businesses turn to faux modest, tell-it-like-it-is, folksy conversational styles instead. Instant authenticity.
[Ironic heavy-metal t-shirt wearing advertising [...]

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What’s old is new again

in General Marketing Ideas

Springwise points to the return of the milkman in Manhattan as well as some other retro ideas.
So if seemingly passe ideas are now distinctive enough to warrant a mention as ‘new’, what marketing methods might be worthy of a comeback?
Certainly the Internet has changed both the way we market and how we look at customer [...]

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