Seth Godin comments on the ‘first law of mass media‘:
Organizations will work tirelessly to de-personalize every communication medium they encounter.
Needless to say the same is true with mass marketing. Why? Scale and lowest common denominator appeal. As a small business however, you’re in a position to go against the grain and appeal directly – and [...]
From the category archives:
General Marketing Ideas
Elizabeth Ball sent in the following question:
“I have received almost identically priced quotes on two different items – both of which serve very different functions.
One is for printing a DL flyer which would promote [our] monthly newsletter … This would be inserted in the report package envelope sent to the recipient to encourage them to [...]
Over the last few days we’ve been looking at how reader Stefan can create a marketing plan for his new business, based on three simple questions about (1) the target market, (2) the marketing message and (3) choosing the best marketing methods.
Today a quick and useful summary of take away points, from those three articles, [...]
Over the last few days we’ve been taking our reader Stefan through the process of creating a simple, usable marketing plan. In this installment of our series we’ll take a look at how he can choose the most appropriate marketing methods to promote his ‘lifestyle management business’.
Which Marketing Methods to Use
When most people start to [...]
