From the category archives:

Live Content

The phenomenal content in your head – and what to do with it

in Content Marketing, Live Content

Great content comes in all kinds of forms. It can be written. It can be recorded. It can be live. Content is the thing that shows people that you know your stuff.
For most small business owners though, all that great information is locked up neatly in their heads.
Let’s imagine for a second that you decide [...]

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Thoughts from PodCamp Ireland

in Live Content, RPMC, Resources

I spent the weekend in Kilkenny at PodCamp Ireland and although I tend to go to a lot of networking events, it was great to get out and meet real people involved in social media in Ireland
I’ll be profiling quite a few of the people I met in the coming weeks (there are some great [...]

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Your content doesn’t have to be written

in Audio Content, Content Marketing, Live Content, Video Content

Written content has something of an advantage online – it’s easier for search engines to find. Then again, you shouldn’t be creating your content for search engines – you should be creating it for people – and people like pictures. And sound. And video.
So don’t be afraid to experiment with different content formats.
Try Video Content
Sites [...]

What goes on tour …

in Content Marketing, General Marketing Ideas, Live Content

Got a product that would benefit from word-of-mouth (and who’s wouldn’t)?
Then perhaps you should go on tour.
The NY Times (June 9th) ran a great article on Spin Master’s Bakugan Battle Brawlers. The company took the toys, based on a TV cartoon series on tour to summer camps months before their debut on shelves. Needlass [...]