From the category archives:

Offline Content

Very Custom Magazines and Newspapers

in Content Marketing, Custom Publishing, Offline Content

Custom content: Two examples of customized content delivered by business. HSBC customized in-flight magazines and FeedJournal RSS newspaper.

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Linked Up Thinking – Bringing Offline Online

in Content Marketing, General Marketing Ideas, Offline Content

Personalised landing pages for every direct mail recipient

Springwise points to LookWho’sClicking, a service from MindFireInc, that creates personalised landing pages for every recipient of your direct mail campaign.
When Mark Nagurski receives the direct mail piece from AnyCo, the mailer directs me to go to marknagurski.anyco.com. The custom message sells better than the home page and [...]

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Are print publications a better bet for your content?

in Content Marketing, Offline Content

Anyone can be online – so get offline

Now that anybody can publish anything they want online – from blogs to books – there is a lingering prestige to be had from having your content appear offline too.
Yes, the publishing industry is in turmoil and newspapers and magazines are laying off staff in droves BUT [...]