On social media
Something for the weekend: A great interview with Drew McLellan about social media - hype free and useful.
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July 12th, 2008 No comments
Viral Hall of Fame 2008
Online Marketing, Word of Mouth / Buzz
Marketing Sherpa announced it’s ten inductees into the Viral Marketing Hall of Fame for 2008.
Most interesting for the accompanying campaign results. And it isn’t all about social media either, as Marketing Sherpa points out, that just makes making the lists all the harder.
Key takeaway points:
- Use social media (as if you needed reminding) to tap into existing networks and as a free platform. Don’t expect the fact that you’ve got a Facebook profile to do all the work for you though.
- Make it shareable. People share because it’s (a) worthwhile, interesting and (b) it’s easy to share and possibly even a little (c) they gain social kudos for doing it
- Content is king. Quality, authentic content is the new currency. Great content gets talked about and shared. It’s not the medium, it’s the message.
Of course, each of those three points is equally valid offline too. Social media become existing social networks - clubs, workplaces, churches, schools, families and groups of friends. Worthwhile and interesting still get shared offline, so long as it’s easy enough to convey. Online viral does differ in its ability to move quickly and simply. It’s easier to forward a YouTube vid than remember the punchline of your favourite sketch from TV.
But, if you learn from these examples you’ll be able to build in viral aspects into everything you do and make yourself - and your message - much more ’spreadable’.
Do you have an example of good offline viral marketing?
June 9th, 2008 No comments
Why Trip Advisor is wrong - but so right
I love Trip Advisor, it’s perfect for wasting a few minutes daydreaming about my next adventure and the info available has always served me well on my travels.
But, a few minutes checking out my hometown and I start to get a feel for how wrong it can be.
Actually, let me clarify that. Trip Advisor is not wrong but the travelers leaving reviews are. In my opinion anyway. There are factual errors, massive omissions and glowing recommendations for places that don’t exist anymore (and weren’t that good to begin with).
But there it is, it’s all online for the world to see so it must be true - and it is, opinions always are.
If history is written by the victors then online history is written by the involved.
In other words, whether you’re prepared to be a part of it or not, online reputations (good or bad) are being made every day. For even the smallest of businesses, engaging is the difference between a simple recommendation that will drive people to your door and one unhappy customer ruining your reputation with tourists before they even arrive.
Your business may have nothing to do with the Internet but your customers certainly do.