From the category archives:

PR / Media

Dan’s Restaurant in Biddeford, Maine has introduced a new pricing policy in response to tightening purse strings – pay what you can afford. If something costs $20 and you’ve only got $12, then they’ll serve you up $12 worth.
A few ideas to consider:
1. Remarkable and timely. The new policy is remarkable enough to garner national [...]

{ 2 comments }

Anyone who’s ever read Seth Godin’s books or blogs (and an awful lot of people have) will probably have been introduced to the idea of a Purple Cow.
A Purple Cow is something that is truly, actually remarkable, i.e. it makes you remark – ideally to your friends, family and colleagues.
Burger King have launched their version [...]