From the category archives:

social media

What Does Building 43 Do for Rackspace?

by Mark Nagurski on July 27, 2009

in Content Marketing, Examples and Case Studies, social media

A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider.
The new community, Building 43, is described as a site to:
” … bring together thought leaders in a variety [...]

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Content: The Meat in Your Social Media Sandwich

by Mark Nagurski on July 20, 2009

in Content Marketing, social media

Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business.
Can you really get business from them?
How do you [...]

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TechCrunch and Mashable Get Articles on Twitter Trend Badly Wrong

by Mark Nagurski on July 2, 2009

in Blogging, Content Marketing, Microblogging / Twitter, social media

British actress Mollie Sugden, most famous for her role in ’70s comedy Are You Being Served, sadly died yesterday.
In typical Twitter fashion (mostly) British fans set up a hashtag – #mrsslocombespussy in reference to the show’s running double entrendre – as a tribute, and it quickly became one of the most popular topics on the [...]

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What’s Stopping Social Media in the Public Sector?

by Mark Nagurski on May 29, 2009

in social media

Last week I spent some time at the Public Sector Learning Conference in London. The public sector is not my usual haunt so it was interesting to learn how people in local government and the like were coming to terms with the brave new world of social media.
The theme from the speakers was surprisingly consistent [...]

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