From the category archives:

Video Content

Irish companies blurring the PR / media lines

in Content Marketing, PR / Media, Video Content

In a recent post Irish PR blogger Piaras Kelly discusses ‘digital content creator’ Ballywire Media.
The company produces broadcast quality audio and video content from major Irish events for sale to websites, mobile operators and broadcasters. They also produce their own ‘TV show‘ which is distributed via YouTube and social networking sites like Bebo.
As the need [...]

{ 1 comment }

Your content doesn’t have to be written

in Audio Content, Content Marketing, Live Content, Video Content

Written content has something of an advantage online – it’s easier for search engines to find. Then again, you shouldn’t be creating your content for search engines – you should be creating it for people – and people like pictures. And sound. And video.
So don’t be afraid to experiment with different content formats.
Try Video Content
Sites [...]

Tiger Woods is listening

in Content Marketing, General Marketing Ideas, Video Content

This is a great example of how to interact with a community of avid customers. A fan posted a YouTube video with an apparent glitch that allowed Tiger Woods to walk on water in EA Sport’s Tiger Woods 08.
EA responded with this video.

{ 2 comments }

Next Entries →