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	<title>Really Practical &#187; White papers and ebooks</title>
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	<link>http://www.reallypractical.com</link>
	<description>Web Content Writing, Blog Writing, Digital Custom Publishing</description>
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		<title>Do you have the authority to publish?</title>
		<link>http://www.reallypractical.com/2008/11/27/do-you-have-the-authority-to-publish/</link>
		<comments>http://www.reallypractical.com/2008/11/27/do-you-have-the-authority-to-publish/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 10:51:45 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[White papers and ebooks]]></category>
		<category><![CDATA[credibility]]></category>
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		<category><![CDATA[post advertising]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=266</guid>
		<description><![CDATA[

Anyone can publish, but should they?

Not so long ago media was created by professionals. Professional publishers. Professional journalists. Professional authors.
Now anyone can publish; and at the heart of content marketing is the idea that content created and published by organisations can add real value.
In a recent conversation however a client asked, &#8220;That&#8217;s all well and [...]]]></description>
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		<title>David Meerman Scott at the Inbound Marketing Summit</title>
		<link>http://www.reallypractical.com/2008/10/28/david-meerman-scott-at-the-inbound-marketing-summit/</link>
		<comments>http://www.reallypractical.com/2008/10/28/david-meerman-scott-at-the-inbound-marketing-summit/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 11:52:33 +0000</pubDate>
		<dc:creator>Mark Nagurski</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[PR / Media]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[White papers and ebooks]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[inbound marketing summit]]></category>
		<category><![CDATA[new rules of marketing and pr]]></category>
		<category><![CDATA[news releases]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.reallypractical.com/?p=309</guid>
		<description><![CDATA[I&#8217;ve just finished David Meerman Scott&#8217;s, New Rules of Marketing and PR (review to follow later this week hopefully) which I can strongly recommend to anyone.
He recently spoke on a similar theme at the Inbound Marketing Summit &#8211; the video is below &#8211; with topics including blogging, video, news releases and ebooks. If you&#8217;re short [...]]]></description>
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