Really Practical Marketing

Striking the balance between content and promotion

Mark Nagurski — Tue, 18 Nov 2008 16:35:29 +0000

Having just (almost) moved into my new place I spent a useful hour fiddling with and retuning the free digital channels - over 100 of them - on our TV. I could (and should) have started making notes for a post about the proliferation of media channels and the changing media consumption habits of Joe Consumer [...]

Really Practical Marketing makes top blogs list

Mark Nagurski — Mon, 17 Nov 2008 12:22:11 +0000

Every quarter Junta42 publishes its list of the top content marketing blogs - it’s a wealth of useful sites and topics ranging from copywriting to custom publishing. This time around we’re honored to make our first appearance on the list of 187 blogs - at number 22 no less. You can see the entire list of [...]

Housekeeping: New Contact Details

Mark Nagurski — Fri, 14 Nov 2008 13:24:37 +0000

We’ve moved! You’ll find all our new contact details here.

The dangers of self-love: why your company news is bad content

Mark Nagurski — Wed, 12 Nov 2008 13:52:59 +0000

Here’s the thing. When you start thinking about using content as the focus of your marketing the natural question is: “what, exactly are we going to write about or talk about?” When you think about advertising or direct mail or leaflets or PPC ads, the answer has almost always been (rightly or wrongly), ‘tell people how [...]