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I’ve been a little light on the posting over the course of January – busy with Iddictive, man-flu and client projects.
However, this site continues to [...]
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Is your marketing house being blown down?
Marketing in a downturn is something that’s being given quite a lot of attention recently – and rightly so. As customers reign in their spending it becomes harder than ever for businesses to convince them – through advertising – to part with their hard earned cash.
While it rarely helps [...]
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New report shows a planned increase in content creation spending – but why now?
I recently commented on a post by Joe Pulizzi on his Junta42 blog. Their recent poll of readers showed that over half (56%) of marketers were planning on increasing their content marketing budgets in 2009.
Although the readers of Junta42 are certainly more [...]
Which is a better bet – paying for advertising or investing in content?
Over the last few weeks I’ve spoken to various clients and potential clients about adding more content to their websites.
By and large they ‘get’ the content idea – they know that great content will attract new visitors, they know it can retain existing [...]
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