In a recent question on a sales and marketing forum a member was asking about ‘brand awareness’ advertising. To the best of my understanding I think she was wondering if advertising just to ‘get your name out there’ is worth it for small businesses.
My answer was that, given her small budget, there was probably no [...]
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Advertising
This month Marketing magazine published it’s annual survey of the ‘most-irritating’ ads on UK TV. A quick look at the top 20 reveals a wide range of products including, perhaps unsurprisingly, a host of household names like Halifax, PC World, Olay and Daz.
The winner, Injurylawyers4u, is not only unrepentant but in fact proud of its [...]
