Corporate Blogs Are Failing to Build Trust
Josh Bernoff, in his excellent Groundswell blog, recently posted about research conducted at Forrester regarding consumer’s trust in various communication channels and information sources.
The results: corporate blogs suck.
In fact just 16% of people said that they trust the information they read in corporate blogs. If you write a corporate [...]
Lack of time is the number one reason people give when struggling to create consistent, quality content for their blogs or articles.
Certainly coming up with ideas, writing and editing all take a lot more time than chucking another ad in the paper does – but, it doesn’t have to take hours either.
Here are nine simple [...]
Welcome to our first edition of
‘Blog of the Week’
(first of many I hope.)
I have to start off by being totally honest – I am a blog virgin. I know in this day and age there are very few of us left but I think it’s an advantage and not the other way around.
Anyway, after looking [...]