Posts tagged as:

Blogging

How to be a Content Marketing Heavyweight

Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and gravity). Mass, in turn, is a function of both size and density.
Something can be very large but not very dense – like a cloud – and so have very little [...]

How to Wean Yourself Off Advertising

in Content Marketing

I’ve been a little light on the posting over the course of January – busy with Iddictive, man-flu and client projects.
However, this site continues to receive traffic – in particular traffic from the search engines. Why? Simple enough really, the content that we’ve created both onsite and for 3rd party sites continues to deliver new [...]

The Cost of Content: “Not Free but Effective”

in Blogging, Content Marketing

Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post I noted that we hadn’t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we’ve been able to use existing [...]

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Wordpress.tv Launches – Should you be using Video Content too?

in Content Marketing, Resources, Video Content

What do you do when you have a subject that is often easier to explain visually? You create a video site to explain it of course. And that’s exactly what Wordpress have done with their newly launched Wordpress.tv site.
In addition to video tutorials, Wordpress.tv also features interview pieces, video from live Wordpress events and welcomes [...]

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