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Blogging

How to be a Content Marketing Heavyweight

by Mark Nagurski on June 29, 2009

in Blogging, Content Marketing

Welcome to Really Practical, it’s lovely to have you here. Please feel free to test drive our free content marketing tips, case studies and examples by email or RSS feed.

Your Content Has to Have Weight
High School science class was some time ago but if I remember correctly weight is a function of mass (and [...]

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How to Wean Yourself Off Advertising

by Mark Nagurski on January 30, 2009

in Content Marketing

I’ve been a little light on the posting over the course of January – busy with Iddictive, man-flu and client projects.
However, this site continues to receive traffic – in particular traffic from the search engines. Why? Simple enough really, the content that we’ve created both onsite and for 3rd party sites continues to deliver new [...]

The Cost of Content: “Not Free but Effective”

by Mark Nagurski on January 26, 2009

in Blogging, Content Marketing

Last week I wrote a post about what we’d learned from the launch of Iddictive.com – our site devoted to innovative business ideas.
In that post I noted that we hadn’t spent a dime on it as yet. However, Newt Barrett (co-author of Get Content. Get Customers.) commented that, where we’ve been able to use existing [...]

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Wordpress.tv Launches – Should you be using Video Content too?

by Mark Nagurski on January 19, 2009

in Content Marketing, Resources, Video Content

What do you do when you have a subject that is often easier to explain visually? You create a video site to explain it of course. And that’s exactly what Wordpress have done with their newly launched Wordpress.tv site.
In addition to video tutorials, Wordpress.tv also features interview pieces, video from live Wordpress events and welcomes [...]

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