A while back I got an email from Mark Boreland at Greenique and ZenRooms suggesting I read Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain. A few clicks on Amazon and the book arrived two days later in time to join me on a 4 hour journey to Dublin.
I have to admit a certain [...]
Posts tagged as:
book review
Business books tend to come in one of two varieties – staid, technical and jargon filled or brash and bold but with a clear point. With a subtitle like, “Survival in Our Era of Killer Competition”, the recently updated Differentiate or Die;, by Jack Trout and Steve Rankin, clearly falls into the latter camp. But [...]
