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A while back I got an email from Mark Boreland at Greenique and ZenRooms suggesting I read Neuromarketing: Understanding the Buy Buttons in Your Customer’s [...]
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Book Reviews
I’m actually a little hesitant about sharing this one with you as it’s been a good source of blog posts but anyway …
If you haven’t encountered it yet, Yes! 50 Secrets from the science of persuasion, is an insightful and challenging read that will change the way you look at your business, your marketing and [...]
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Business books tend to come in one of two varieties – staid, technical and jargon filled or brash and bold but with a clear point. With a subtitle like, “Survival in Our Era of Killer Competition”, the recently updated Differentiate or Die;, by Jack Trout and Steve Rankin, clearly falls into the latter camp. But [...]
