Posts tagged as:

brains on fire

Bigger than blogging

in Blogging, Content Marketing

I like Spike Jones’ observations on BlogWorld ‘08 at the Brains on Fire blog. One point in particular stood out:
“Blogging is a tactic. A good one, mind you, to open the kimono and start conversations. But it’s still a piece of a larger puzzle. Ninety-two percent of word of mouth happens offline. So how do [...]

Can you buy WOM with freebies?

in General Marketing Ideas

In a post on the Brains on Fire blog, Spike discusses recent TV coverage of BzzAgent and similar word-of-mouth companies – and the resulting influx of people looking to signup and get free stuff.
So the question is: by giving away free stuff are you actually going to get more positive word-of-mouth?
In the BzzAgent model the [...]