In a post on the Brains on Fire blog, Spike discusses recent TV coverage of BzzAgent and similar word-of-mouth companies – and the resulting influx of people looking to signup and get free stuff.
So the question is: by giving away free stuff are you actually going to get more positive word-of-mouth?
In the BzzAgent model the [...]
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Honestly, I don’t spend a lot of time hanging around in men’s rooms. But I do spend a reasonable amount of time working in places like shopping centres and airports. On a couple of recent trips to Dublin shopping centres, the conversation has turned to an unlikely topic – hand dryers.
The Dyson Airblade (pictured) to [...]
We all know a restaurant with a six week waiting list and queues around the block. From a marketing POV, they’re the ones that never spend a penny on advertising. They don’t have billboards or neon signs outside. They’re not the cheapest in town. No celebrity chefs work there.
So why are they successful?
Logic – and [...]
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Got a product that would benefit from word-of-mouth (and who’s wouldn’t)?
Then perhaps you should go on tour.
The NY Times (June 9th) ran a great article on Spin Master’s Bakugan Battle Brawlers. The company took the toys, based on a TV cartoon series on tour to summer camps months before their debut on shelves. Needlass [...]
