Posts tagged as:

content assets

What Does Building 43 Do for Rackspace?

in Content Marketing, Examples and Case Studies, social media

A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider.
The new community, Building 43, is described as a site to:
” … bring together thought leaders in a variety [...]

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How to Wean Yourself Off Advertising

in Content Marketing

I’ve been a little light on the posting over the course of January – busy with Iddictive, man-flu and client projects.
However, this site continues to receive traffic – in particular traffic from the search engines. Why? Simple enough really, the content that we’ve created both onsite and for 3rd party sites continues to deliver new [...]

What the Three Little Pigs Can Teach You About Content Marketing

in Content Marketing, Resources

pic:abcrumley
Is your marketing house being blown down?
Marketing in a downturn is something that’s being given quite a lot of attention recently – and rightly so. As customers reign in their spending it becomes harder than ever for businesses to convince them – through advertising – to part with their hard earned cash.
While it rarely helps [...]

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